AI+ Automation: Marketing Mastery
Format: In-Person, Instructor-Led
Audience: One Organization, Any Department
Duration: Flexible (Typically 2-3 days)
Who This Course is For
This course is for business leaders who recognize their industry is changing overnight and want to not just catch up but get ahead of the competition in terms of their AI fluency and outcomes.
Day 1: AI Foundations
AI is evolving fast—your team should be, too.
This custom training is built from the ground up based on your team’s unique workflows, tools, and goals. Through an initial discovery process, we identify the best use cases, skills gaps, and AI integration opportunities in your business—and then deliver hands-on training that gets your people working smarter with AI right away.
■ AI landscape for small business
■ ChatGPT, Gemini & Claude deep-dive
■ Prompt engineering essentials
■ Content creation at scale
■ AI writing & brand voice
■ SEO content automation
■ Hands-on: Build a content engine
You’ll get more than just an orientation—you’ll build a foundation for sustained, collaborative AI adoption across the organization.
Day 2: Marketing Automation and Demand Generation
Day 3: Analytics, Strategy and Scaling
■ AI analytics & reporting tools
■ Customer journey automation
■ Chatbots & conversion tools
■ Building your AI stack
■ ROI measurement & KPIs
■ 90-day action planning
■ Hands-on: Your growth roadmap
Format and Outcomes
- Hands-on, in-person, instructor-lead scenario management and automation
- In-class exercises and deliverables that expand on AI 101 and 102 best practices
- Guidelines for continued learning and safe AI use across teams
- Certificate of completion from Ismus.ai
Next Step: Let’s Build It Together
Do you have a specific challenge you suspect AI and automation can help you solve? Let's tackle it together to co-create a course that’s practical, collaborative, and effective.